Bero.ai

As Head of Visual Design at Bero.ai, I led the creative direction for the company’s digital presence, including the branded marketing site and customer-facing dashboard. Bero.ai offers a voice AI platform that automates inbound and outbound calls for businesses, reducing costs and improving customer experience across industries like healthcare, finance, and retail.

Marketing Website:
I designed the public-facing site to clearly communicate a complex product with ease and confidence. The visual language blends modern tech aesthetics with a clean, approachable tone to appeal to both technical and operational decision-makers. The site structure emphasizes use cases and key benefits while guiding users toward clear calls to action. I developed a scalable component library and visual system that supports rapid iteration as the product evolves.

Customer Portal:
The customer-facing dashboard is where clients configure their voice agents, monitor call performance, and manage integrations. I led the visual design of this platform to ensure clarity, usability, and brand alignment. The dashboard uses a focused, neutral palette with bold accent colors to guide attention. I worked closely with the engineering teams to apply consistent UX patterns and maintain visual hierarchy across a growing set of features. The result is a tool that feels both powerful and intuitive, even for users without technical backgrounds.

Throughout the project, I balanced startup speed with design quality, helping Bero.ai build trust through clarity, consistency, and strong visual identity. My work helped position the brand as a credible, scalable solution in a fast-moving space.