Sincerely Health Wellness Challenges

"Wellness Challenges have shown excellent performance, achieving the highest-level engagement to date, contributing to 15% of MAU."

The CIO 100 award winning Sincerely Health platform launched a monthly challenges feature to encourage long-term wellness habits. I led both the product strategy and UX/visual design, shaping a feature set that balanced business goals with user needs. My focus was on creating an experience that felt clean, motivating, and deeply aligned with the brand’s wellness mission.

To support quick recognition and drive engagement, I developed a color-coded UX system: green for Nutrition, teal for Wellness, and orange for Activity. This framework extended across challenge cards, icons, and interactive states, ensuring clarity and reinforcing habit loops through consistent visual cues.

I designed high-fidelity components and reusable patterns that scaled across the product, including custom badges. To enhance retention, we introduced surprise achievement badges as behavioral nudges, rewarding milestones such as setting a first goal or earning 15,000 Healthy Points. Every element was crafted to be approachable, on-brand, and rewarding, while supporting the larger product vision of sustained wellness engagement.