Cursed Craps is a marketing campaign designed to generate leads and build a mailing list. By playing a game of back ally dice (craps) with a potential customer, we are able to create a memorable experience while collecting contact information.

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The game is simple: Play a round of craps. If you (the potential customer) wins, you receive a free pouch with a pair of "cursed" dice. If you lose, you have to sell your soul ( give us your Email address).